Digital Marketing Strategy | Execution | ROI
There is no doubt that the world is changing fast. In the recent past, more conventional ways of marketing such as TV adverts, radio ads, and billboards were the order of the day. This is simply not the case anymore, Digital Marketing has taken over.
Research shows digital marketing is by far the most common and effective way of marketing in the digital age. Every company is striving to have an edge over their competitors by utilizing various digital marketing strategies.
Our Approach to Digital Marketing
Our digital marketing services are driven not only by passion but also a driving desire to deliver exceptional sales conversions and ROI for our clients. We invest a substantial amount of time understanding our clients’ benchmarks of success and KPI’s and craft smart digital strategies to gain maximum market share in the digital universe.
6 Types of Digital Marketing Are you looking to increase you online presence?
These are the 6 main areas of digital marketing that you should focus on.
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01
Search Engine Optimizition (SEO)
SEO is the art of influencing search engines in order to improve rankings and secure top positions for keywords. SEO can improve website rankings, boost brand awareness, drive high quality website traffic and increase conversions. -
02
Pay-Per-Click Advertising (PPC)
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. -
03
Social Media Marketing
Creating a social presence for the organisation on different social media networks. This helps an organisation maintain online reputation and build brand awareness. -
04
Content Marketing
The ability to plan, strategize and execute your brand’s story across the digital medium can have a ripple effect on your business. Make simple content that is easily readable. Concise articles, Infographics, tip sheets, checklists & videos etc can help you to pull visitors to your website. -
05
Email Marketing
Email can be circulated for creating brand awareness. Readers can post their feedback, inputs and suggestions, which can be posted on the website. The updates and latest developments can also be posted to the users who sign up with the company. -
06
Mobile Marketing
Mobile Marketing involves communicating with the consumer via mobile device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. Many successful organisations successfully employ mobile sms marketing strategy to promote their schemes.
